Tuesday, February 21, 2006

e-Commerce Project Plan for Business Students

E-Commerce Project Plan Formt (for Business Students)

1. Title Page
2. Introduction
3. Business Opportunities
4. Project Objectives
5. Success Criteria
6. Site Map
7. Functional Specification
8. Action Response Table
9.Technical Specification
10. Content Plan
11. Marketing Initiatives
12. Testing Plan
13. Site Updates and Maintenance
14. Budget
15. Control
16. References


GUIDE QUESTIONS FOR E-COMMERCE PROJECT PLAN PREPARATION

By Juan Raul Ll. Relloso

Introduction


This is prepared to facilitate the preparation of “e-Commerce Project Plan” of Business Students in the Business Administration Department. The focus therefore of the preparation is two-folds one is the business side and the other is IT.

Inasmuch as it would take a great deal of time to learn the technical side of the development of e-Commerce initiative (programming etc.), it deals much on the core competence of the business students, the business issues. Though, tons of topics on IT are introduced in the class but the mere purpose of that is to be able to appreciate the whole subject. Beyond the core competence that needed to be developed, outsourcing of expertise are introduced in the formulation of the e-Commerce Project Plan. The expertise that is being developed to business students is the skills to identify, evaluate, and select from among the numerous providers in the IT industry the one who could provide the best service at a reasonable cost.

Just like any other project of magnitude, it must be completed within budget and by a specific time; it is usually, but not always, carried out but once. Examples include building a new incubation area for entrepreneur students; introducing a new product; developing a computerized accounting system; and preparing a major concert.

Each example shares certain characteristics that distinguish them from ongoing activities in management. Each of these projects has a specific start and finish. Some of activities can be carried out independently of others, and some can only begin on completion of other activities. And each activity in the project requires specific time expenditure.

e-Commerce Project Plan


I. Introduction

1. How did you come up with the idea of engaging in e-Commerce?
2. Who influence/convince you in considering e-Commerce as a strategy for expansion or the business model for
your business?
3. What were the first few hurdles that you have to pass to formally rollout activities for the e-Commerce initiatives?


II. Business Opportunities


1. What are the business opportunities that would open up when we adopt e-Commerce in our business?
2. How much increase in revenues and profits would it generate?

III. Project Objectives

1. What is the project trying to achieve and why?
2. What are included and not included in the project?
III. Success Criteria

1. What are the bases for success in setting-up the e-Commerce initiative for your business?


2. Explain in details, the bases for success and why are these selected among the rest of the possibilitie
IV. Site Map


Functional Specification

1. What are the functional components of your site? Describe the interaction of the components in the site.
Use the Action Response table for clarity.

Technical Specification

The assumption is that the technical requirements will be outsourced to credible service providers.

However, a thorough study and assessment will be made on the top three providers in order to ensure the quality development of the e-Commerce initiative of the firm.

The following questions need to be answered:

a. Will this be Microsoft-based or Linux?
b. What will be the minimum requirement of the company to be outsourced?
c. Show the comparative analysis of the three companies being considered to be outsourced. ( Use this matrix below)

Make sure you explain why you have chosen a particular company and the importance of your choice to the attainment of the project objectives and the organizational goals of your firm.

VII. Content Plan

1. What are the sections of your site? Describe them.
2. What is the significance of these sections to the attainment of the objectives of the site and the e-Commerce
initiative?
3. What are the success criteria for each of the sections?
4. What are your e-Commerce fulfillment policies? Explain each policy.
5. How are the disclaimers, terms and conditions formulated?
VIII. Marketing Initiatives

Detail here any marketing initiatives related to the launch of the site that are important to consider in the delivery of the site e.g. hard deadlines, events which are likely to cause spikes in traffic etc.

· Every piece of paper that leaves your office must carry your web address.
· “FREEBIES”
· Online classified advertising.
· Buy a targeted e-mail list.
· Don’t promote beyond your capacity to fulfill.
· Integrate your web promotion into your traditional business marketing.

IX. Testing Plan

Check the following:
o user Acceptance/Usability testing
o Functional testing
o Operational testing
o Scenario testing/Load testing
o Security / Penetration attack testing
o Copy proofing

X. Site updates and Maintenance

Define here the level of service that you are planning to give post-launch.

XI. Budget

1. What are your budget allocations to ensure full implementation of the project?
2. Provide a gantt chart of the activities.

XII. Control

1. How will you monitor the performance of your team?
2. What instruments or strategies will be used to ensure compliance to project plan?

References:

Web Project Management by Friedlein, Ashley
The e-Commerce by Rosen, Anita
e-Commerce Workbook by Toral, Janet
An IBM Guide to Doing Business on the
Internet by Bonnett, Kendra

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